Curry 11 ‘Tuff Crowd’

Release Date: January 25, 2023

Established in 2018, TUFF CROWD was founded by nine-year NBA veteran and original Under Armour Basketball athlete, Brandon Jennings. The Curry Brand x TUFF CROWD collection unites two key figures in the Under Armour Basketball family. Jennings, who became the first-ever signature athlete to sign with Under Armour in 2008, is joined by Stephen Curry, who joined the brand in 2013.

The Curry Brand x TUFF CROWD limited-edition Curry 11 draws inspiration from Stephen Curry's fourth NBA Championship and Finals MVP in 2022. The collection features a tagline prominently displayed: "What they gonna say now?" The shoe is dressed in an all-black colorway, with red accents on the sock liner and midsole, and holographic logos representing both the Curry Brand and TUFF CROWD. This exclusive release was sold in limited quantities at Rowley Park in Gardena, CA, on November 11, 2023, with an online launch on tuffcrowd.com on November 23, 2023.

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